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5 Benefits of using Google Analytics platform for your SEO campaign 

During a search engine optimization (SEO) campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to know how much traffic each of the keyword brings to your website. Google Analytics will open up a world of information you probably never knew about visitors on your site. 

Here are some benefits of using Google Analytics during an optimization campaign:

1. It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.
2. Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.
3. Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
4. Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.
5. Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.

Every marketing campaign on the Internet needs to be tracked in order to make it successful. After planning and implementation, tracking tools are necessary so as to calculate the ROI of a particular campaign. 

How To Use Google Analytics To Improve PPC Performance

Running effective PPC campaigns in B2B markets is a competitive task that can be extremely expensive. That’s why it is so important for a digital performance agency to run efficient campaigns that create maximum value for those high-cost clicks. So what can you do to be more competitive and increase ROI, even as these tough economic times are shredding your budgets?

Measurement. Better yet, effective measurement. Because, as we all know, you can’t improve what you don’t accurately measure.

These are four steps to improve PPC performance by using Google Analytics:

1. Linking your AdWords account to your GA account
2. Setting up your GA dashboard
3. Setting up GA goals
4. Four fundamental GA reports to help you manage your campaigns

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